What’s always in my sights is how attendees connect before, during and after the event. How they communicate with each other? How brands and organisations communicate with them? A brochure and a follow up email may get a result but I question how often it secures a raving fan or relationship.
In our Web 3.0 world the success of what we do both on and off line will be determined by our connections, collaborations and strength of relationships as with how we connect internally and externally in our organisations.
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